Target Market | branded hot air balloon
By clearly identifying your target market, we can ensure that your fully branded hot air balloon attends events to promote your image both directly and indirectly. You can also use your hot air balloon at balloon festivals to target specific demographics, by launching or tethering your balloon at appropriate events. ABC works closely with your Social Media partners, to ensure the balloon achieves the maximum reach. ABC believe that identifying your target audience and ensuring that your hot air balloon promotes directly to them, is the most important part of any marketing campaign. We work with you, before your branded hot air balloon is built, to ensure that we know exactly who your brand is targeting. There is no point in generating media coverage and audience impressions for a marketing campaign, if it doesn't reach the people you need to see it.
Hot Air Balloons attend almost any type of outdoor event, but we do recommend attending organised balloon festival, which are held throughout Europe from January until November, each year. The hot air balloon's ability to both free fly and tether, means that you can present your brand identity and campaign message to any crowd in a variety of ways.
The locations where your balloon appears will depend on your campaign objectives and your target audience. Airship & Balloon Company have a proven track record in balloon festival and securing permissions to operate balloons in exciting and unusual locations, all over the world.
Remember, your branded balloon is also a corporate hospitality platform. Through the use of flights, as staff/dealer rewards, client entertainment or competition prizes, your balloon will allow you to build large quantities of brand loyalty, quickly.
Locations where balloons provide tactical marketing solutions include:
- Balloon Festivals
- Sporting events
- Outdoor music festivals
- Audience specific events e.g. festivals and air shows
- Trade shows and industry events
- Nationwide balloon events
- Agricultural shows
- Corporate days
- Dealer days
- Over-flying specific Towns