Your Target Audience

Branded hot air balloons are capable of promoting your brand both directly (through sighted impressions) and indirectly (through follow-up media) to all NRS (National Readership Statistics) social grades. You can also use your balloon to target specific age and gender groups, by launching or tethering your balloon at appropriate events, which allows you to take your campaign message to the audience you wish to see it, rather than relying on them having to find you.

Airship & Balloon Company believe that identifying your target audience and ensuring that your balloon promotes directly to them, is the most important part of any campaign. We work with you, before your balloon is built, to ensure that we know exactly who you're targeting, as there is no point in generating media coverage and audience impressions for a campaign if it doesn't reach the people you need to see it.

It should also be remembered that your branded balloon is also a corporate hospitality platform. Through the use of flights, whether as staff/dealer rewards, client entertainment or competition prizes, your balloon will allow you to build large quantities of brand loyalty, quickly.