Special Shapes

Special shape hot air balloons are custom built balloons, that are designed grab attention on a scale greater than a standard hot air balloon. They do this by shaping the envelope (the fabric part of the balloon) to represent a specific product or brand.

On average a special shape will cost around 2 -3 times that of a standard balloon to produce, but will return this increased construction cost through an increase in solus media coverage and overall CPM.

Special shapes fit into three categories as explained below:

Appendage Shapes

The simplest form of special shape, an appendage shape simply attaches a number of external inflatble sections to the surface of a standard hot air balloon.

Rotational Shapes

These are shapes which appear to have no resemblance to a standard hot air balloon, but in the same way as a standard balloon, have a line of symmetry around their vertical axis (imagine rotating the balloon in the same way the earth rotates).

Abstract Shapes

Abstract shapes are balloons with no rotational symmetry, which also, do not resemble a standard hot air balloon in any way.