
Created for Hasbro to celebrate their 'Action Man' as the nations favourite action figure, this 150ft special shape had an inside leg of 70ft, a 100ft waist and enough presence to create an equivilant marketing spend of his production cost within the first 2 months of opperations, through solus media coverage alone!
With a unique smoke system installed, that allowed the pilot to add to the drama as he took to the skies; no branding oppertunity with missed logos reproduced on his legs, both parachutes and his feet. Not to mention on the pilot, crew and vehicles that flew and operated him!
Visuals courtesy of "Blockhead".
[.tv] have a flight in Action Man from Bristol International Balloon Fiesta 1999.
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